移动棋牌下载

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                            2. 百朵金花耀岛城〡青岛饮料集团:勇做“破冰者”

                              2019年09月23日 08:57:03

                                2019年9月23日 青岛日报6版截图

                                青岛饮料集团:勇做“破冰者” 

                                其重塑过程是一个品牌全球化、多元化、年轻化的再造工程

                              移动棋牌下载  BAINIANZHIFENGMUYU,BAINIANWUHUANXINGYI。ZAIXINSHIDAIXIA,BAINIANLAOZIHAOPINPAISHIGUBUZIFENGHAISHINIEPANZHONGSHENG?YONGYOULIANGDABAINIANLAOZIHAOPINPAIDEQINGDAOYINLIAOJITUANYONGTADE“NILING”SHENGZHANG,ZUOCHULEHUIDA。

                              移动棋牌下载  ZAICIQIANSHIJIEPINPAISHIYANSHIFABUDEDI15JIE“ZHONGGUO500ZUIJUJIAZHIPINPAI”BANGDANZHONG,QINGDAOYINLIAOJITUANQIXIADE“LAOSHAN”KUANGQUANSHUIPINPAIJIAZHICUANSHENGZHI228.95YIYUAN,BIQIANYINIANZENGJIALEZUZU101.5YIYUAN。CIWAIJITUANLINGYIHEXINPINPAI,“HUADONG”PUTAOJIUYEYI53.18YIYUANDEPINPAIJIAZHIZAIDUJISHENBANGDAN。

                              移动棋牌下载  ZHENGSHICHENDIANDIANDEPINPAIJIAZHI,RANGTADEMEIYICILIANGXIANGDOUXIANDEDIQISHIZU。

                                ZAIJINNIANJUBANDE2019BOAOYAZHOULUNTANQUANQIUJIANKANGLUNTANDAHUISHANG,YINLIAOJITUANFABUDELIANGKUANJIANKANGXINPIN——LVGUANBAOZHUANGDE“YANCHONGZAO”ZHIWUYINLIAOHEHEITANGJIANGZHIYINDEDAZHONGREPENG,QIANZHEBEIRENWEISHIJIFENGMIYIJIUDELAOSHANBAIHUASHECAOSHUIHOU,YOUYIKUANJUBEICHENGWEI“WANGHONGSHENSHUI”QIANZHIDEYINPIN。YUCITONGSHI,HUADONGBAILIJIUZHUANG2018SHADANGNIGANBAIXINJIUYEYIQIYUANRUNDEJIUTIHENONGYUDEGUOXIANG,ZAIWANYANSHANGSHOUHUOLEZHONGWAILAIBINDEZANSHANG。JIUZAIYINIANQIANDESHANGHAIHEZUOZUZHIQINGDAOFENGHUISHANG,ZUOWEITEBIEZANZHUSHANGDEYINLIAOJITUAN,TONGYANGYONGTESECHANPINHEFUWUZHENGFULELAIQINGGUIKE。

                               ■崂山矿泉水成为上合组织青岛峰会唯一指定用水。

                                BUZHIYUQINGDAO,YINLIAOJITUANDE“CHUJIAO”BUDUANXIANGWAIYANZHAN。JINNIANLAI,LAOSHANKUANGQUANSHUIHAILVLVLIANGXIANG“YIDAIYILUGAOFENGLUNTAN”“ERSHIGUOJITUANFENGHUI”“SHIJIEGONGYEHULIANWANGDAHUI”DENGGAODUANZHENGWUHUIYI,“ZHONGGUORENMINJIEFANGJUNHAIJUNCHENGLI70ZHOUNIANDUOGUOHAIJUNHUODONG”“FANFAXISISHENGLI70ZHOUNIANDAYUEBING”DENGZHONGDAGUONEIWAIHUODONG,BINGCHENGWEISHIJIGEGUOJIAZHUHUADASHIGUANYONGSHUI;YUGUOJIATIYUZONGJUXUNLIANJUZHANLVEHEZUO,CHENGWEI2016NIANLIYUEAOYUNHUIZHONGGUODAIBIAOTUANBEIZHANYONGSHUI……

                                YICICIJINGYANLIANGXIANG,YICICIXINPINFABU,QISHIZHENGSHIYINLIAOJITUANZAIXIANGWAIJIESHIFANGZHONGYAOXINHAO:BAINIAN“LAOSHAN”,BINGMEIYOUGUBUZIFENG,QUYUBAOSHOU,ERSHILIQIUCHUANGXIN,BUDUANPENGZHUANGSHISHANGQIANYAN。

                                HUISUCIQIAN5NIANDEZHUANXINGTANSUO,KEYISHUO,YINLIAOJITUANDEZHONGSUGUOCHENGSHIYIGEPINPAIQUANQIUHUA、DUOYUANHUA、NIANQINGHUADEZAIZAOGONGCHENG,YESHIYICIHUIGUIHEXIN,JIANJINCHUANGXINDE“POBINGZHILV”。

                                “破”水源之困:

                                从根植青岛到走向世界

                              移动棋牌下载  PINZHI,YONGYUANSHICHANPINDE“YINGHE”。

                                ZI1900NIAN,WEIYULAOSHANDE“CIWEIJING”BEISHIRENFAXIANQI,LAOSHANKUANGQUANSHUIBIANKAIQILEFUYOUCHUANQISECAIDEBAINIANLICHENG。SHANGSHIJI90NIANDAI,YIYUNKUANGQUANSHUIYAZHOUXIAOSHOUZONGCAICENGGANKAI:“ZAIZHONGGUO,NENGYUYIYUNKUANGQUANSHUIXIANGPIMEIDEZHIYOULAOSHANKUANGQUANSHUI。”

                                SHIJIANMAILUOSHANGDEYANXUYUCHUANCHENG,RANG“LAOSHAN”ZHEIKUAIJINZIZHAOPAISHENRUQINGDAORENDENEIXIN,DANDANGQIZAIDIYUWEIDUMOUQIUGENGDAFAZHANSHI,QUEFAXIAN,YOUZHEDIYUTESEDE“LAOSHAN”CHENGWEILEFAZHANDEZUIDAFANLI。

                                ZONGGUANQUANQIUSHUIXINGYEXIANZHUANG,QINGDAOYINLIAOJITUANYOUXIANGONGSIDANGWEISHUJI、DONGSHIZHANGWANGDAFENXIRENWEI,“LAOSHANKUANGQUANSHUIZOUBUCHUQU,ZHUYAOSHOUZHIYUSHUIYUAN,ZIYUANHUANJINGYUESHUQUJINDAOZHIDELIANGSHAOSHIZHIMINGWENTI。SHUILIANGYOUXIAN,RUHENENGZUODAZUOQIANG?ZHEIGEPINGJINGSHOUXIANYAOCONGSIXIANGSHANGZHUDONGQUDAPO。”

                                BISHI,ZAIYINLIAOJITUANKANLAI,BISHUCHUCHANPINGENGZHONGYAODEYINGSHISHUCHUPINPAI。NEIMEGAIRUHEPOTI?LAOSHANKUANGQUANSHUISUODINGLE“DAZAOZHONGGUOGAODUANTIANRANKUANGQUANSHUIDIYIPINPAI”DEFAZHANMUBIAO,SHOUDANGQICHONGDEGUANJIANYIBU,JIUSHIYAOZHAODAOLAOSHANYIWAIDE“TONGPINZHISHUIYUANDI”,WEIZUODAGUONEIWAISHICHANGTIGONGCHONGZUDECHANNENG。

                                2014NIAN,YINLIAOJITUANZAIQUANGUOKAIQILE“ZHAOSHUI”ZHILU,TUANDUIXIANHOUDAOXIZANG、YUNNAN、GANSU、ANHUIJISHENGNEITAIAN、SISHUIDENGDIJINXINGSHUIYUANKAOCHA。“YUCHUNJINGSHUIXIANGBI,KUANGQUANSHUISHUIYUANDIBENJIUSHIFENXIYOU,YAOZHAODAOYICHUGAOPINZHISHUIYUAN、QIEQIZHOUBIANHUANJINGYOUSHIYIJIANCHANGDEGENGNAN。”LAOKUANGJISHUZONGJIANJIANGMINGHONGSHUO。

                              移动棋牌下载  JINGGUOZHANGDAJINIANDEXUNZHAO,ZAIYINANXIANDIXIA2000MIDEHANWUJIDICENGCHAOSHENKUANGQUANJING,JIANGMINGHONGYUTONGSHIMENZHONGYUFAXIANLEFUHEKUANGWUHANLIANGBIAOZHUN、GAOPINZHIDEKUANGQUANSHUI。SHANDONGLAOSHANKUANGQUANSHUIYOUXIANGONGSIZICIDANSHENG。

                                ■位于沂南县的山东崂山矿泉水有限公司。

                                QIANBUJIU,YIYINLIAOJITUANQIXIADAXINGJIANKANGSHUIYINLIAOXIANGMUDESHENFENLIANGXIANG,SHEZAIYINANXIANDESHANDONGLAOSHANKUANGQUANSHUIYOUXIANGONGSIZHENGSHITOUCHAN,QIZHANDIMIANJIJINBAIMU,SHIJIYINLIAOSHENGCHAN、CANGCHUWULIU、SHANGYEYINGXIAO、KEPUTUIGUANGHEGONGYELVYOUWEIYITIDEXIANDAIHUACHENGDUZUIGAO、SHENGTAIHUANJINGBAOHUZUIYOUDEZONGHEXINGQIYE。YICIWEIZHIDIAN,LAOKUANGSHIXIANLEZIZHUSHUIYUANMAICHULAOSHAN、ZOUCHUQINGDAODEDIYIBU。WEICILAOKUANGHAISHELILEQUANXINDEKUANGQUANSHUIPINPAI——LAOSHANKUANGQUAN,YIZHUDAQUANGUOSHICHANG,ZICIJIAGOUQI“LAOSHANKUANGQUAN”YUYUAN“LAOSHAN”SHUANGPINPAIXIETONGFAZHANDEQUANXINJUZHEN。

                                YUQUANGUOGEDIZHAOSHUI、QUANSHUITONGBU,YINLIAOJITUANDEYINGXIAOCELVEHEZHONGDUANQUDAOBUSHEYECHENGGONGMAICHULEQINGDAO,DAJUJINJUNQUANGUONAIZHIQUANQIUSHICHANG。ZAIQUANGUO,ZI2017NIANYILAI,LAOSHANKUANGQUANYUGUGONGBOWUYUAN、DIKANONGDENGZHIMINGQIYEJIANLIXIAOSHOUHEZUOGUANXI,CHENGLILEBEIJINGYINGXIAOGONGSI、SHANGHAIYINGXIAOHEZIGONGSI。ZAIHAIWAI,MUQIAN,JITUANZAIMEIGUO、JIANADA、AODALIYADENGGUOJIACHENGLILE7GEHAIWAIBANSHICHU,ZAIXIANGGANGCHENGLI“YIDAIYILU”HEZIGONGSI。JIEZHIMUQIAN, “LAOSHAN”XILIEYINPINYIJINGPILIANGCHUKOUZHI50DUOGEGUOJIAHEDIQU。

                              移动棋牌下载  YOUCI,YINLIAOJITUANKAIQILESHUIYUANBUZAIJINJUXIANYULAOSHANDEXINJUMIAN,KAICHUANGLEYITUOPINPAI、PINZHI、JISHU、GUANLI、TOUZI,XINGCHENGQUANGUOSHENGCHAN、QUANQIUYINGXIAOWEIYITIDEXINBUJU,ZHENZHENGTASHANGLEYOUQUYUQIANGSHIPINPAIXIANGQUANGUOPINPAISHENGJIDEDIEBIANZHILV。

                                “破”产业所限:

                                跨界合作的多元化尝试

                                ZAIXINJISHU、XINCHANPIN、XINLINIANBUDUANSHENGJIDELANGCHAOZHONG,JUYOUXINGYECHUANGXINYISHIDEYINLIAOJITUANZIRANBUHUIZHIJUXIANYUZUOSHUIHEZUOJIU。

                              移动棋牌下载  YINGZHEDAJIANKANGSHIDAIDEFENGKOU,MUQIANLAOSHANKUANGQUANSHUIXIANGYINGTUOKUANLECHANPINXIAN,ROUZHUANGSHUI、SUDASHUI、FENGWEISHUI、JINSHUIYINLIAODENGXIANGJIWENSHI,BINGKAIFALEHEITANGJIANGZHI、XIAOQIUZAO、JIAOSUYINLIAODENGREDIANCHANPIN。ZAIGOUJIANZIJIDECHANPINJUZHENSHI,LAOSHANKUANGQUANSHUIJIYUQUDAODEHENGXIANGDUOYUANHUAZHANLVE,XINGCHENGLEPINGZHUANGSHUI、GONGNENGXINGYINLIAO、JIANKANGYINPINDENGJIDAPINLEIGEJU,SHI“LAOSHAN”ZHUBUFAZHANWEI“YIZHUANDUONENG”DELITISHI、FUHEXINGYINLIAOPINPAI。

                                ■华东百利葡萄酒庄园。

                                LINGYIBIAN,ZAIXIAOFEISHENGJISHIDAI,HUADONGPUTAOJIUZHUAZHUSHICHANGDEGEXINGHUAXIAOFEIXUQIU,TUICHULEDINGZHIFUWU。TONGGUOSHISHIKUAJIERONGHE,HUADONGMIANXIANGBDUANDAKEHUKAIQILE“SIRENDINGZHIMOSHI”,SUIZHESHEBEI、SHENGCHANXIAN、GONGCHANG、GONGYINGSHANGDENGSHENGCHANYAOSUDEGAODULINGHUOPEIZHI,QIYEDEZHENGGEJIAZHILIANZHUJIANYOUGUOQUDEQIYETUIDONGMOSHIXIANGRUJINDEYONGHULADONGMOSHIZHUANBIAN。

                                WEILEJINYIBUKAITUOQUDAO,HUADONGYIFANGMIANZHONGDIANTUIJINYUYANGLIANWAIMAO、TAISHANMINGYIN、ZHONGSHIHUA、ZHONGSHIYOUBIANLIDIANDENGYOUZHIDASHANGDESHENDUHEZUO,LINGYIFANGMIANSHISHUIXINLINGSHOU,JIAQIANGYUJIULEIO2OPINGTAIDEHEZUO。JINNIAN6YUE,HUADONGYUGEDEYINGXIANGGUFENYOUXIANGONGSI、TIANJUCHENGMAOYIYOUXIANGONGSIZHANLVELIANSHOU,CHENGLIQINGDAOHUADONGYEMAIJIUPINGTAIKEJIYOUXIANGONGSI。ZAIQINGDAODEJIETOU,RUJINYIKEYIXUNJIANHUADONGZHUANGYUANYEMAIJIUPINPAIDIANDESHENYING,ERWEILAISANNIANHAIJIANGZAIQINGKAISHEBAIJIAMENDIAN。

                                KUAJIEBUTONGYUJIANDANZUHE,ERSHIYITUOZAIZHUYEYOUSHISHANGDECHANYEJIANDEXIETONGHEJIAOHU。

                              移动棋牌下载  JINNIANLAI,JITUANYIGAODUANTESEKUANGQUANSHUI、TESEPUTAOJIUXILIEPINPAISUZAOWEIZHUASHOU,YITESENONGYE、GONGJIANGZHIZAO、DIANZISHANGWU、SHISHANGWENLVDENGSHANGXIAYOUCHANYEPINGTAIWEIFUZHU,QIANGLITUOZHANYINLIAOJITUANQUANXINDEFAZHANKONGJIAN。XIAYIBU,YINLIAOJITUANJIANGZHUBUFENLIZHONGZHI、SHENGCHAN、XIAOSHOU、WULIUTIXI,ZUJIANYINGXIAOGONGSI,PEIYU1DAO2JIAJUBEISHANGSHITIAOJIANDEQIYE,JINERXINGCHENGJIYUANLIAOZHONGZHIYE、ZHIZAOYE、SHANGYE、XIANDAIFUWUYE、WENHUALVYOUYEDENGYUYITIDEPINGTAIXINGJIANKANGSHIPINYINLIAOLIANHECHANYETOUZIJITUAN。

                                “破”品牌老化:

                                时尚营销,老字号的新思维

                                RUJIN,BUSHAOGUONEIKUAIXIAOPINXINGYEYOUQISHIYIXIELAOZIHAOQIYEDOUMIANLINZHEPINPAINIANQINGHUADEKUNJU。ZHUANXINGLUJINGJIUJINGZENYANGXUANZE,DAJIABINGBUWANQUANQINGXI,YINLIAOJITUANTESECHANPINLAOSHANBAIHUASHECAOSHUIDEBAOHONG,WUYIWEIYEJIETIGONGLEYIZHONGFANLI。

                              移动棋牌下载  “YINLIAOJIEDEHEIANLIAOLI” “LINGHUNQIONGJIANG” “HEYIKOUJIUYOUJIN”……2016NIAN,LAOSHANBAIHUASHECAOSHUICHUXIANZAI“SHISHANGZUINANHEYINLIAOTOP5”BANGDANZHONG,ZAIYIPIAN“BUZHENGJING”DEDIAOKANSHENG、XIXUEYOUQUDECHUANBOZHONG,DAJIANGNANBEIDENIANQINGWANGYOUHELIJIANGZHEIKUANLAOCHANPINZAIDUPENGSHANGWUTAI。

                                SHISHISHANG,LAOSHANBAIHUASHECAOSHUIDEDAREBUSHIWUXINCHALIUERSHIKEYIWEIZHIDEYINGXIAOSHOUFA。ZAIZHEIBOCAOZUOZHONG,YINLIAOJITUANZHUAZHULEYONGHUDELIEQI、NIXIANGXINLI,JIEZHUKOL(YIJIANLINGXIU)、WANGHONGHEZHULIUMEITIDELILIANGDUIXIAOFEIZHEDEXINGWEIZUOCHUZHUNQUEYINDAO,RANGXIAOFEIZHE“GUYIDUIZHEGAN”。CIWAI,ZHUAZHUXIAOFEIZHEDEJIANKANGYINSHUIXUQIU,ZAITIGAOHUATIREDUDETONGSHI,PEIHETUICHULAOSHANBAIHUASHECAOSHUIDEGONGXIAOKEPUWENZHANG。JINGGUOYIXILIEPINPAITUIGUANGJIKOUBEICHUANBO,2017NIANLAOSHANBAIHUASHECAOSHUIDEXIAOSHOUSHOURUSHIXIANLE138%DEZENGZHANG,“BAOKUAN”DUIPINPAIYINGXIANGLIHEZHONGDUANQUDAODELADONGLIGANJIANYING。

                              移动棋牌下载  ZUOWEIYIGEBAINIANGUOQI,YINLIAOJITUANNENGGUQIYONGQI“ZIHEI”RANGYIZHONGPANGGUANZHEPOWEIYIWAI。DUICI,WANGDAZAICIQIANJIESHOUCAIFANGSHIBIAOSHI:“LAOZIHAOBUSHIBAOFU,SHICAIFU。LAOPINPAIYAONIANQINGHUA,JIUYAOTONGGUODUIJINGYINGLINIAN、GUANLIFANGSHI、YINGXIAOMOSHIDENGFANGMIANDECHUANGXIN,RANGCHANPINWENHUATEDIANGENGXIANMING。”

                                ZHENGSHIBAOZHEZHEIZHONG“GUILING”DEXINTAI,YINLIAOJITUANJINNIANLAICONGCHANPINYANFA、CHANPINBAOZHUANG、CHANPINTIXI、PINPAIJIAZHIDENGFANGMIANJINXINGBUDUANSHULIHETISHENG,TONGSHIJIJIJUBANGELEIPINPAIZHONGSUHUODONG,XIFENMUBIAOKEHUQUNTI,JIEZHUDAZHONGGUANZHUDUGAO、CANYUREDUGAODETIYU、WENHUA、HUIYILUNTANDENGHUODONG,ZENGQIANGPINPAIYUXIAOFEIZHEZHIJIANDENIANDU。

                                ZAIHUOQULEZUGOUDUODEGUANZHUZHIHOU,WOMENFAXIAN,ZHEIGESHANYUZAIYIDONGHULIANWANGSHIDAI,JIENAHEZHUAZHUHULIANWANGWANFADEBAINIANLAOZIHAOPINPAI,RUJINHUOLIYIJIU,BINGQIEZHENGZAIJIJIBANYANZHEYINLINGSHISHANGCHAOLIUDEXINJIAOSEHEXINSHIMING。

                                (QINGDAORIBAO/QINGDAOGUAN/QINGBAOWANGJIZHE WANGBINGJIE)

                              责任编辑:刘聪聪

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